College Mascots Do Not Get The Respect They Deserve

That was not the problem we were asked to solve, but that’s certainly what we learned. Valvoline Instant Oil Change had teamed up with OSU and UT, and needed some regional spots for each. Getting the mascots involved took a lot of hoop-jumping, but the brand and the schools loved our angle — that the techs at VIOC and the mascots shared a level of dedication that just had to be celebrated.

To give you an idea of how above and beyond these costumed heroes go, one of them spent their breaks DOING NON-STOP PUSHUPS. The other did magic tricks for the crew in between takes.

We told some fun little stories, and my in-laws in Columbus still text me when Brutus’ spot comes on during games.